with Riley Cran
The name of this conference was coined by Herb Lubalin and Aaron Burns, whose company, ITC, changed the industry in the middle of the 20th century. By focusing on the designers behind the typefaces (paying them decent royalties), and creating new concepts of distribution (unbundling from machines and licensing to multiple companies), they created a legacy that still proves inspirational to type designers and type foundries today.
Riley Cran will touch on the story of ITC, and the influence it has played in the past five years at his own type foundry, Lost Type.
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