Talk:

Make America Great Again:  How big branding affects our sense of place

with Elizabeth Carey Smith

This talk explores the designer’s role in our visual landscape—from the painted advertisements of the 20th century, to the homogeneity of today’s corporate signage, how does vernacular typography define our sense of place? How do we reconcile signage dictated by corporate branding with one-of-a-kind architecture? What are the factors that affect the public environment, and how will designers influence what the future looks like?

This talk took place Friday, June 17, 2016, at 5:00pm as part of the main Typographics conference schedule.

About Elizabeth Carey Smith

Make America Great Again:  How big branding affects our sense of place

Elizabeth Carey Smith is a type designer and design director for ethical fashion in New York City. She is an avid reader, writer, letterer, and rap music listener—whose focus is how letters and words express the most simple and complex aspects of our lives. She earned her BFA from College for Creative Studies in Detroit (2002) and her post-graduate certificate in Type Design from Cooper Type, 2012.

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