My Type of Story: Choosing typefaces for different narratives

with Gabriele Wilson

18th century Paris: a perfumer turned murderer with an uncanny sense of smell seeks to bottle the ultimate scent… the scent of a virgin. A long lost Italian-American shoe company re-opens under new LA ownership and is looking for a new look with a nod to its heritage. A classic 1960s upstate diner re-opens in 2012 and needs to appeal to the local truck drivers as well as Zipcar-driving hipsters.

Gabriele Wilson will discuss how she selects and integrates typography for book cover, restaurant and brand design to depict their moods and stories.

This talk took place Saturday, June 18, 2016, at 3:30pm as part of the main Typographics conference schedule.

About Gabriele Wilson

My Type of Story: Choosing typefaces for different narratives

Gabriele Wilson runs New York based studio GWD, where she creates publications, packaging and identities for an array of clients that includes Abrams, Cooper Hewitt Smithsonian Design Museum, MoMA, Penguin Random House, Palter DeLiso, The Phoenicia Diner, The Poetry Society of America and Rizzoli. Prior to opening her own studio, she worked as a jacket designer at Alfred A. Knopf.

Gabriele’s work has been featured in various publications, including By Its Cover: Modern American Book Design, Communication Arts, New Vintage Type, Print, the AIGA 365 and 50 Books/50 Covers competitions and the 2013-2015 New York Times Best Covers selections. She has been a keynote speaker, judge and guest lecturer for the American Association of University Presses, California College of Arts, School of Visual Arts, Type Directors Club, Typo St. Gallen–Switzerland and recently the Museum of the City of New York’s Paul Rand Everything is Design exhibition.

Gabriele is an adjunct faculty member at Parsons School of Design and a former Education Chair for the AIGA NY board of directors. She is a graduate of The College of Wooster and Parsons School of Design and originally from Concord, Massachusetts.

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