Not a type designer

with Marta Cerdà Alimbau

This lecture will be focused in the boundaries between two formerly distinct specialisms of design: illustration and typography. In Marta Cerdà’s work this different semiotic means of expression don’t occupy distinct territories, but are interconnected in many different ways. The talk is going to take us through a gradient of her work, methodologies and process, that go from a formal lettering to a full illustration.

This talk took place Saturday, June 18, 2016, at 10:00am as part of the main Typographics conference schedule.

About Marta Cerdà Alimbau

Not a type designer

Marta Cerdà is a graphic designer from Barcelona. Her main body of work focuses on the boundaries between typography and illustration, and stands out for being very eclectic and flexible in style. Before founding her own studio in 2008, Marta worked in advertising agencies and design studios across Europe. On her own, she has contributed to global projects calling for design, illustration and custom typography for art, culture, editorial and advertising clients.

Her work has been recognized by professional organizations including the Type Director’s Club and the Art Director’s Club, where she was named as an ADC Young Gun. Clients include Nike, Coca Cola, Ray-Ban, Volkswagen, Penguin Books, Random House, Wired, Esquire, The Guardian and Vanity Fair.

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