Who: Matteo Bologna
When: Wednesday, June 15, 9:00am–6:00pm
Get a crash course in designing type from Matteo Bologna, Creative Director of award-winning studio Mucca Design (and mastermind behind some of the most drool-worthy typography we’ve ever seen).
The workshop will introduce you to the basic skills necessary for the wild journey into the super fun world of type design.
In this class you will learn the basics of designing and generating a typeface with Adobe Illustrator and the font-design software Glyphs (Mac only).
Go beyond choosing the same fonts from the type menu to creating your own typefaces.
In the morning session we will learn the basics of drawing a font, generate the font, and use it in InDesign.
In the afternoon, we will add additional letters to the font, learning how to kern them, add diacritics, and produce the combined letters. At the end of the day, we will not have a finished font, but a respectable start.
Matteo Bologna is the founding partner and principal of Mucca Design, where he also serves as Creative Director.
Under his direction, the Mucca Design team has solved numerous design challenges and created uniquely successful work for a wide variety of global companies like Sephora, Whole Foods, Victoria’s Secret, Barnes & Noble, Adobe Systems, Bacardi and Target. With his team he designed the identities for a variety of now classic New York City culinary destinations like Balthazar’s and Brooklyn Fare.
The work produced by the Mucca Design team has also been widely recognized by industry publications, competitions and exhibitions, including AIGA, Communication Arts, Eye, Graphis, HOW, PRINT, the Type Directors Club, the Art Directors Club.
He is also the principal of the new Mucca Spin-off type foundry muccaTypo.
Matteo is the President of the Type Directors Club and former board member of AIGA/NY. He frequently lectures about branding and typography around the world.
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